It’s that last example that many businesses may find as their ideal starting point for a video marketing strategy. “Ultimately, it’s an engagement tool,” Eric said. It’s also a great way to break up copy so readers aren’t bored. “Also, a video blog can easily explain a product or service and be put on a landing page.” Not sure where to start with your own video blogs? With so many options, there’s rarely a wrong answer. Finally, it helps visually break up your content, creating a more aesthetically pleasing web page. Many businesses opt for video blogs to be the star of the show, with a minimum of copy sits below the video player for SEO purposes. Another option is making video the bookend of an email drip campaign. There’s no harm in that.” While video blogs can be used for pretty much any purpose, it does pay to consider if it’s the right format for what you’re trying to accomplish. Want to learn more about Brafton’s video marketing offerings?
If content marketing were a high school, video would be sitting at the cool kids’ table.
Data from Wyzowl’s The State of Video Marketing 2017 report showed a majority of businesses are now using video as a marketing tool. Ninety-nine percent of this group will continue to use video throughout 2017. And 82 percent will spend more on video during the year.
Long story short, video marketing is being fitted for a letterman’s jacket and is in the running for prom king. But why? The simple answer is it works.
A majority of surveyed businesses said video:
- Improved user understanding of their products and services.
- Boosted traffic to their websites.
- Increased sales.
- Reduced the number of support calls they receive.
That said, video comes in many shapes and sizes, from animated explainers to onsite corporate promos to video blogs. It’s that last example that many businesses may find as their ideal starting point for a video marketing strategy.
Beyond blogs
Blogs are the bread and butter of content marketing, offering businesses a chance to enhance search engine optimization while generating awareness and building trust among prospective customers.
Video blogs represent the next step.
It may be helpful to clarify exactly what we mean by the term “video blog.” Allow Brafton Project Manager Eric Rubino to enlighten you.
“Brafton video blogs are an enhancement to your editorial strategy,” he said. “They are presenter-led videos put on your blog with the express purpose of driving engagement and conversion. They are around a minute long and can cover everything from products to breaking news to evergreen tips.”
More important than what video blogs are, however, is their benefits.
“Ultimately, it’s an engagement tool,” Eric said. “Once somebody is on your web page, it gives them more content to interact with, more value for their click. It’s also a great way to break up copy so readers aren’t bored. You can use them on your website and on social networks.”
Videos also lend themselves to conversions.
“They can tease gated assets, like an eBook or whitepaper,” Eric said. “Also, a video blog can easily explain a product or service and be put on a…
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