This new link index data has been made available via our Mozscape API, as well as integrated into many Moz Pro tools, including Campaigns, Keyword Explorer, the MozBar, and Fresh Web Explorer. But undoubtedly the largest and most-anticipated improvement the new link index allowed us to make was the launch of Link Explorer, which we rolled out at the end of April as a replacement for Open Site Explorer. Link Explorer addresses and improves upon its predecessor by providing more data, fresher data, and better ways to visualize that data. Input your page and the keyword you want that page to rank for… … and On-Page Grader will return a list of suggestions for improving your on-site optimization. Keyword ranking data now available for Canada, UK, and Australia We're very excited to announce that, as of just last week, international data has been added to the Keywords by Site feature of Keyword Explorer! Keywords by Site is a newer feature within Keyword Explorer, added just last October to show which and how many keywords any domain, subdomain, or page ranks for. This will show you which keywords a domain or page is ranking for from a particular country. On-Demand Crawl is already available now in Moz Pro. Right now, we’re focused on learning more from our community on what makes this tool so valuable, so if you have feedback regarding Rank Tracker, we’d love it if you would take our survey. Get training from Moz when it works best for you.
Every year, we publish an overview of all the upgrades we’ve made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we’ve also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we’re sharing a mid-year retrospective to keep up with the incredible amount of progress we’ve made.
We receive a lot of amazing feedback from our customers on pain points they experience and improvements they’d like to see. Folks, we hear you.
We not only massively restructured some of our internal systems to provide you with better data, we also innovated new ways to display and report on that data, making the tools more accurate and more useful than ever before.
If you’ve been tasked with achieving organic success, we know your job isn’t easy. You need tools that get the job done, and done well. We think Moz delivered.
Check out our 2018 improvements so far:
Our new link index: Bigger, fresher, better than ever
Our link index underwent a major overhaul: it’s now 20x larger and 30x fresher than it was previously. This new link index data has been made available via our Mozscape API, as well as integrated into many Moz Pro tools, including Campaigns, Keyword Explorer, the MozBar, and Fresh Web Explorer. But undoubtedly the largest and most-anticipated improvement the new link index allowed us to make was the launch of Link Explorer, which we rolled out at the end of April as a replacement for Open Site Explorer.
Link Explorer addresses and improves upon its predecessor by providing more data, fresher data, and better ways to visualize that data. Answering a long-asked-for feature in OSE, Link Explorer includes historical metrics, and it also surfaces newly discovered and lost links:
Below are just a few of the many ways Link Explorer is providing some of the best link data available:
- Link Explorer’s link index contains approximately 4.8 trillion URLs — that’s 20x larger than OSE and surpasses Ahrefs’ index (~3 trillion pages) and Majestic’s fresh index (~1 trillion pages).
- Link Explorer is 30x fresher than OSE. All data updates every 24 hours.
- We believe Link Explorer is unique in how accurately our link index represents the web, resulting in data quality you can trust.
- Link Explorer has the closest robots.txt profile to Google among the three major link indexes, which means we get more of the links Google gets.
- We also improved Domain Authority, Page Authority, and Spam Score. The size and freshness of our index has allowed us to offer a more stable DA and PA score. Though it will still fluctuate as the index fluctuates (which has always been by design), it will not be as dramatic as it was in Open Site Explorer.
You can learn more about Link Explorer by reading Sarah Bird’s announcement, watching Rand’s Whiteboard Friday, or visiting our Link Explorer Help Guide. Even though it’s still in beta, Link Explorer already blows away OSE’s data quality, freshness, and capabilities. Look for steady improvements to Link Explorer as we continue to iterate on it and add more key features.
New-and-improved On-Page Grader
Moz’s On-Page Grader got a thorough and much-needed overhaul! Not only did we freshen up the interface with a new look and feel, but we also added new features and improved upon our data.
Inside the new On-Page Grader, you’ll find:
- An updated metrics bar to show you Page Title, Meta Description, and the number of Keywords Found. No need to dig through source code!
- An updated Optimization Score to align with the Page Optimization feature that’s inside Campaigns and in the MozBar. Instead of a letter grade (A–F), you now have Page Score (0–100) for a more precise measurement of page optimization performance.
- On-page factors are now categorized so you can see what is hurting or helping your Page Score.
- On-page…
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