Why It’s Time to Embrace a Real CRM Tool for Your Business
However, as time goes on, your client list grows, your track record with existing clients becomes longer and more complex, and you need a better way t ...
John Lewis Takes on Iceland in the Battle for UK Christmas Ad Views & Engagements
Every year, UK brands battle to tell the most emotive, tear-jerking, or laughter-inducing ads their marketing budgets will allow for.
Christmas Conten ...
What Is a Center of Excellence and Why Do You Need One?
In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting struct ...
Shouldn’t Every Piece of Content Be Clickbait?
So why does clickbait show up on lists, including Facebook’s, of content marketing mistakes or practices to avoid?
David Ambrogio, SEO and content str ...
Flipping the B2B Marketing Script: 7 Brands That Talk to Consumers, Not Companies
But one of the biggest issues in B2B content marketing is actually the reverse: people tend to feel like the brands marketing to them are the ones tal ...
7 Search Ranking Factors Analyzed: A Follow-Up Study
: *Note: Only blogs with complete ranking data were used in the study.
Correlation 1: Time and target keyword position First we will map the target ke ...
How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...
5 Ways to Use Customer Reviews in Your Content and Mistakes to Avoid
Apart from that pop-up, you can also quote or link to a review of your product or service in a relevant part of your blog post.
I’m pretty sure there ...
What People Actually Want to Avoid (It’s Not Marketing and Selling)
And if there are consistent videos for products I don’t want to hear about, I might even stop watching the channel.
“Fewer people.
We write about crea ...
Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads
But a lot of us are getting iPod results instead.
How to Refine Your Marketing for Better B2B Lead Generation #1: Get a Better Audience Match The abil ...