How to Get Content Marketing Wrong? Think Like a PR Person
Difference between PR and content marketing Public relations, as defined by the Public Relations Society of America, is “a strategic communication pro ...
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Filter out the spam in your Google Analytics to keep your data clean (more on that below).
In which reports can you look for bot traffic?
This traffic ...
How Brands Can Rise Above Run-of-the-Mill and Get More from Their Video Investment
Adopt the Right Technology Stack Video viewing has traditionally been a lean-back experience, where the audience watches content passively.
Here’s how ...
How to Use Facebook to Promote Your Quizzes
Your job is to create an impactful work of art on that blank canvas known as social media.
Select your target audience The initial step you have to ta ...
Just Order a Pizza If America’s Crumbling Infrastructure Worries You — Domino’s Is on It
If you’re worried America’s notoriously pothole-ridden streets will crumble unchecked after the recent $1.5 trillion tax cut, just order a pizza and h ...
Do You Love Getting Immediate Feedback? Try Marketing.
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Business Rockstars sits down with Rick Silv ...
Beginner’s Guide to Customer Conversion Funnel
But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.
One ...
How to Create an Ebook Your Audience Will Actually Want to Download
People love books, and if you offer them a relevant one for free, they’ll give you their email for it.
In this post, I’ll share three indispensable to ...
These Tech Companies Use Video for Lead Generation (and You Can Too!)
That’s a whole lot of video content being consumed, which makes it the perfect medium for your marketing plan.
And what better way to do that than wit ...
How to Craft Question Headlines that Don’t Flop
I sometimes like using questions in headlines, but there’s one type of question in a headline that’s guaranteed to be ignored.
They won’t read any fur ...