That’s the sound of the brands that push the envelope when it comes to social media marketing. What you can learn: Using data in creative ways. Dove lives up to its commitment and gives back to the community Dove is a soap and personal care brand that’s been churning out remarkable social media content for quite some time. Their campaigns promote body positivity, building self-esteem, and embracing “real beauty.” Dove has been praised for its groundbreaking messaging by the New York Times and others. Harry’s challenges masculinity through content marketing Harry’s is a men’s shaving and grooming brand that sells online and in select retailers. What you can learn: Tell your brand story with thoughtful and compelling content. #barbie #barbiestyle All images on Instagram are shot to scale to position Barbie in the real-world. What you can learn: Try short videos with simple visual effects to keep things interesting. Whatever you’re posting on social media, Hootsuite makes it even easier. Schedule posts, engage with followers, and measure the success of your efforts.
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That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world.
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Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking.
Spotify took this concept to the next level in their “Thanks 2016, it’s been weird,” social media campaign. The streaming service examined search data for specific locations, and used those insights to create hyper-relevant and localized ads.
The witty campaign put specific members of Spotify’s audience into the spotlight.
What you can learn: Using data in creative ways. While data is incredibly useful for building a sound social media strategy—it can also be used to channel the interests and quirks of your followers. Catering to your audience is one thing, but finding a playful way to engage them is even better.
2. Dove lives up to its commitment and gives back to the community
Dove is a soap and personal care brand that’s been churning out remarkable social media content for quite some time. Their campaigns promote body positivity, building self-esteem, and embracing “real beauty.” Dove has been praised for its groundbreaking messaging by the New York Times and others.
The Dove Real Beauty campaign is now over a decade old, so how does the brand stay relevant on social? With sticking to its commitment.
.@ShondaRhimes and @RebeccaSugar are working with the @Dove Self-Esteem Project to build a confident new generation of creative young women. #HourWithHer https://t.co/XrYE2uaB4W
The #NoLikesNeeded campaign is part of The Dove Self-Esteem Project that helps fund self-esteem building workshops and leadership development activities for young women. The campaign also provides research and articles for teachers, parents, and youth leaders to help those affected by body issues around the world.
What you can learn: If you talk the talk, do the walk. Inspire your audience and show that you really care by giving back in a way that matters to them.
3. Harry’s challenges masculinity through content marketing
Harry’s is a men’s shaving and grooming brand that sells online and in select retailers. The brand takes a unique approach to the personal grooming industry and has amped up its content marketing to match that approach.
The personal care brand aims to make shaving a more relatable experience for everyone, and at redefining masculinity. Harry’s describes traditional understandings of masculinity as being physically strong, unemotional, and unable to ask for help.
Harry’s’ articles are educational in nature, like detailed advice on lathering your face before a shave or using a post-shave…
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