1 323 324 325 326 327 937 3250 / 9366 POSTS
Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.

Is Your Ad Racially Insensitive? What Entrepreneurs Can Learn From Missteps by Gap, Dove and H&M.

In 2017, Dove apologized for a GIF advertising Dove body wash. Brand managers analyze and interpret consumer data, uncover market insights and create ...
SEO: Store Locators Good for Bots, Good for Shoppers

SEO: Store Locators Good for Bots, Good for Shoppers

Shoppers on your site want an experience that targets their location or at least offers them an easy way to select a store, such as a location search ...
Mark Zuckerberg’s Tylenol moment

Mark Zuckerberg’s Tylenol moment

Though the honesty was refreshing, Facebook’s CEO hasn’t done anything to reassure the social network’s 1.4 billion users that they’re being protected ...
Instagram Marketing: 4 Features You Should Be Using [Examples]

Instagram Marketing: 4 Features You Should Be Using [Examples]

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to a ...
Weekend Reading: “Never Lose a Customer Again” by Joey Coleman

Weekend Reading: “Never Lose a Customer Again” by Joey Coleman

For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Lo ...
Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can ...
The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life ...
Facing Measurement Challenges in Online Video? This Webinar Is for You!

Facing Measurement Challenges in Online Video? This Webinar Is for You!

There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media ...
How to Create and Share an Infographic Resume [Infographic]

How to Create and Share an Infographic Resume [Infographic]

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded ...
The Definitive Facebook Marketing Guide for Business

The Definitive Facebook Marketing Guide for Business

How and when do they use Facebook? Create a Facebook Business Page Once you have your audience, goals, and content strategy nailed down, it’s time to ...
1 323 324 325 326 327 937 3250 / 9366 POSTS