How to Do a Keyword-Driven Content Audit (with Keyword Explorer)
How do we find this content, which is often buried in our this-week-focused analytics?
Under "Top Ranking Keywords", I'm going to select "See all rank ...
Seasonal Copy Perks Up Promotions and Triggers Purchases
But any month lends itself to seasonal promotions if you put your mind to it.
Seasonal Theme Ideas Holidays.
You could, for example, invite shoppers t ...
Want to Buy the Hot New iPhone X? Here Are 3 Product Messaging Lessons You’ve Probably Already Absorbed.
The second answer to the question is that Apple creates storytelling-driven content experiences.
What you make happen is your differentiator, and it's ...
3 Ways to Ensure Early Content Marketing Efforts Pay Off
According to PointVisible's "The State of Content Marketing in 2017" infographic, 70 percent of B2B and 73 percent of B2C brands planned to create mor ...
20 LinkedIn Profile Tips That Will Help You Stand Out From The Crowd
It saves them time and it keeps their own profiles active as they often find like-minded people or valuable connections along the way.
The secret to b ...
The 8 Best Startup Logos From Shark Tank, and Why They Work
On ABC's Shark Tank, companies only have a few minutes to pitch their business to the panel of investors, which means their logo needs to say a lot ab ...
The Local SEO Holiday Checklist – You Could Even Say It Glows
You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can d ...
5 Content Marketing Ideas for December 2017
From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers.
What foll ...
4 Ways to Shift Your Thinking to Truly Focus on Your Audience
Audience first.
Instead of targeting your audience, shift your thinking to who, specifically, you can best help.
Your opportunity lies with your core ...
This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...