5 steps to making your content smarter
Despite this rise in understanding, however, a prominent problem remains: many marketers still struggle to get their content consumed by their target ...
Are Your Peers Beating You to Video Marketing Results?
Here are a few insights from the report: 1.
There were no standards around where and how to host, share, and track videos.
But, with the rise of true, ...
Interactive Content: The Good, Bad, and Wicked Cool Quizzes and Games
We’re sharing an updated version now because interactive content is a growing opportunity for marketers.
(And it seems other marketers may just agree ...
How to Get Your First 100 Sales on Amazon
Once you're all set up to sell on Amazon, the next step is actually deciding what to sell.
There are several things to consider: The cost of the produ ...
Implementing 2 Advanced Google AdWords Strategies
If you have an e-commerce site with thousands of products changing regularly, it's a chore to be constantly creating new keywords, new ad groups and n ...
Why the TSA — Yes, the One at the Airport — Is Actually Amazing at Instagram
Quite a lot, when it comes to changing the conversation about your reputation, using the resources you have at your disposal and approaching everythin ...
2 Ways to Supercharge Your Support with Video
According to your customers, support just got personal.
Support videos often take less time to record than emails do to write.
First, create a passive ...
How 7 Brands Connect With Audiences Through Long-Form Video Content
To generate awareness for the program and discourage throwing away clothes, they created the short film, “Worn Wear.” In “Worn Wear,” Patagonia shares ...
Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time
When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience.
To make sure ...
How to Do a Competitor Analysis for SEO
To find search competitors, I simply enter my own domain name into SEMrush, scroll down to the “Organic Competitors” section, and click “View Full Rep ...