4 Ways to Reach a New Target Audience Without Abandoning Your Old One
For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale.
For some companies, it's better to maintain a cons ...
How to Use Traditional Marketing to Promote Your Freelance Business During the Holidays
Here are four ways to make the most of the holiday season to promote your freelance business.
Find local, non-competitor businesses that are likely to ...
This Business Thrived When It Made Blog Content a Cornerstone of Its Marketing Strategy
Image credit: Tashi-Delek | Getty Images Today, popular media content is fairly homogeneous, and if you’re not posting a selfie or blogging about your ...
SEO: How to Improve Site-specific Ranking Factors
Optimal Page Length For example, a common question I get from clients is: “What is the optimal number of words for my pages?” The simple answer is tha ...
#SocialSkim: LinkedIn’s New Sales Navigator, Snapchat’s Transformative Feature: 11 Stories This Week
This week: Snapchat's feature that will transform how people use the app and how businesses will be discovered; LinkedIn's upgrade of its Sales Naviga ...
The Top 8 Reasons Your Video May Fail
Just look at Luis Fonsi’s Despacito, the top YouTube video at the time of writing.
Now, as we know, views aren’t everything.
The video was entertain ...
4 Shady Growth Tactics Entrepreneurs Should Never Use
It feels like there's always 100 things entrepreneurs must do every day and more gets added to the list. When the income growth isn't there, entrepre ...
5 Reasons Your Startup Isn’t Getting the PR You Need
Let’s look at some of the most common mistakes that prevent startups from getting the press coverage they desire.
Not taking blogging seriously.
To g ...
How to Create a Social Media Marketing Plan From Scratch
We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media. ...
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’ ...