Chalk Talks: Driving Demand with Interactive Video
Pre-roll gates are a great way to generate new leads with high value video content. A post-roll CTA is adding an interactive event to the end of your ...
How I Defined My Brand Language Using This Secret Tool
Jennifer was our guest for Tough Love Tuesday and discussed what makes a great brand and the four-part process in creating your stellar brand.
Whatev ...
What Netflix Habits Reveal About Your Target Audience
Comparing the behavior of Narcos viewers to that of New Girl fans can reveal to interested observers what motivates various consumer segments.
Build ...
YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes
Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week.
The G ...
Personalize Your Marketing With Deeper Customer Segmentation
Personalization, personalization, personalization.
If a customer clicks on a specific product on your website, you can automatically trigger a target ...
How We’re Building a Content Marketing Dream Team
As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marke ...
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
Recognize the new brand loyalty.
Back in the day, loyalty meant coming back to the same brand time and time again, almost in default mode.
Now, brand ...
4 Ways to Irritate Ecommerce Email Subscribers
Review how many emails your subscribers receive and then adjust for how many purchases they made in the last year.
Another way to determine email fre ...
The Secret to Selling with Body Language
And yet in video after video, salespeople look away.
When we smile genuinely, the whole flight of muscles is activated, resulting in a full-face smil ...
Gaming and Entertainment Rule the Sponsored Video World
Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content on YouTube and Facebook in Q1 2017 grew year-ov ...