Jennifer was our guest for Tough Love Tuesday and discussed what makes a great brand and the four-part process in creating your stellar brand. Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if you’re right/wrong for them. The key point is that you want to make sure your brand language stands out while defining your brand at the same time. So, maybe you already started using your brand language of your company but you want to refine it even better. In KemComm, my primary archetype is Ruler, meaning that it uses some seriously strong power words like power, confidence, dominion, high status, leadership, responsibility, and quality. Speaking of programs, they even contain power words. My other programs like MomentumPro and Launch Leader all use power words to tell you the same exact message. Ever since they launched their “Think Different” campaign years ago, many people still associate Apple as such because of the terms and new innovations they come up with. My third archetype, or what we also call my Intuitive archetype, is Lover and that is also in the promoter category. What this means is that it backs you up and helps you make informed decisions thanks to its power words like radiance, aesthetics, faithfulness, passionate sensuality and spirituality, expansiveness, vitality, and appreciation.
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Below is an edited article syndicated from Jennifer Kem’s website. Jennifer was our guest for Tough Love Tuesday and discussed what makes a great brand and the four-part process in creating your stellar brand.
What does your brand language sound like?
Is it funny? How about informal? Maybe you use a no-nonsense kind of approach?
Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if you’re right/wrong for them. This is especially important as the majority of businesses are found online, and one of the ways people can “see” you is through your word choice and a great photo or two.
First impressions are super important after all.
According to Wikipedia, brand language is “is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products.” For example, Rihanna’s Fenty Beauty line uses a completely different brand language than its competitiors like Kylie Cosmetics, Estee Lauder, and MAC.
The key point is that you want to make sure your brand language stands out while defining your brand at the same time.
So, maybe you already started using your brand language of your company but you want to refine it even better. This is where knowing your brand archetypes comes in, and if you haven’t read…
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