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Why Your B2B Team Is Investing Too Much in Mobile

Why Your B2B Team Is Investing Too Much in Mobile

Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How ...
How to Build a Better Brand With Human-Centered Design

How to Build a Better Brand With Human-Centered Design

Creating authentic content takes time. That means marketers are expected to create unique and timely content to help to connect with real customers. T ...
10 Unexpected Lead Sources for B2B Marketers

10 Unexpected Lead Sources for B2B Marketers

With a B2C model, it’s far easier to convert cold traffic into paying customers. After reading your valuable insights, people will click through to yo ...
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric cont ...
The Secret to Measuring the ROI of Brand Sentiment

The Secret to Measuring the ROI of Brand Sentiment

At the Cannes Festival of Creativity this past summer, I sat down with Gansca and Griffin to discuss the science of brand sentiment, how the world’s m ...
When a Client Rips You on Social Media, Respond Like Kathy Griffin’s Attorney

When a Client Rips You on Social Media, Respond Like Kathy Griffin’s Attorney

Image credit: Frederick M. Brown | Getty Images I don't know why Kathy Griffin is so angry with her attorney and maybe it's for good reason. What's im ...
How Can a True Video Believer Make the Most of Dreamforce 2017?

How Can a True Video Believer Make the Most of Dreamforce 2017?

To make the most of Dreamforce with its 2,700+ events, 170,000 attendees, and hyper-abundance of opportunity, you’ll need a strategy. Get your alignme ...
The Most Effective Number in Article Headlines [Infographic]

The Most Effective Number in Article Headlines [Infographic]

Which number in headlines for list articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121, ...
The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

And with video's popularity on the rise on social media, people are watching a lot of video content also on mobile. Video in an auto-play and audio-mu ...
Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

Editor’s Note: In "Tough Love Tuesday," we connect side-hustling entrepreneurs with support, resources and advice from top experts. Not only will they ...
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