How to Make Your Content More Relevant in Search: 3 Lessons From Big Data
In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big Data Is Making Content More Relevant in Search, Marcus share ...
Why and How You Should Diversify Your Network
If we aren’t intentional about building our network, we end up surrounding ourselves with people who have networks very similar to our own.
Ivan doesn ...
The 3 Keys to Hosting, Diversity-Wise, a More Inclusive Event
There’s been a groundswell of open and honest conversation in recent weeks around women, gender equality and sexual harassment.
This meant bringing in ...
How Clever Retargeting Persuades Customers Who Looked But Didn’t Buy
Retargeting is the best way to target your first-time visitors on different marketing channels and encourage them to return to your site.
When you lau ...
5 Tips for Scaling Your Influence as a Millennial Entrepreneur
Many millennials are working on making and growing Facebook groups such as, Millennial Go-Getters.
Develop your influence locally.
When begining my jo ...
Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Why Are So Many Media Companies Pivoting to Video?
According to the Content Marketing Institute, audiences are roughly 10 times more likely to engage ...
Native Video vs. YouTube Video: What Should Small Businesses Use?
When it comes to video marketing, there’s another big decision that can often stump businesses and some marketers alike: native video or YouTube?
What ...
Store Locators that Work Harder for SEO
Search engines can crawl the directory, index store-specific pages, and deliver relevant results to searchers’ location queries.
If search engine bots ...
New Research Reveals Habits of Top Content Marketers
I’m thrilled that, like last year, nearly 65% of B2B marketers surveyed report more success with their overall content marketing compared with one yea ...
The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)
Think about Lane Bryant’s #ImNoAngel campaign, which ended up earning the company $7 million in incremental sales after months of drought.
With a self ...