If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?
In his presentation last week at the MarketingProfs B2B Marketing Forum, GE Digital’s Chris Moody gave the audience insights into why we’re ineffecti ...
How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers
That’s why the New York-based company has experimented with a range of proximity marketing approaches to prompt its millions of app users to play som ...
The 3 Marketing Hacks You Should Be Using to Quickly Grow Your Audience
It takes marketing.
There is so much to do -- too much -- that people’s heads start to spin, causing them to either make mistakes or not take any act ...
One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today
By studying their content marketing methods, we can reap great rewards and drive up sales.
Since Under Armour knows that content is king, it has inve ...
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
At some point in the past, these authors crafted messages that resonated with you.
In my work with businesses and through my speaking engagements, I ...
How to Get More Value Out of the Content You Consume
Do you study the right type of content that helps you meet your goals? Or do you keep reading publications that you think will help you, but you don’ ...
You’re Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs
What we're seeing more and more are entrepreneurs slamming other entrepreneurs.
If you purchased a product or service from an entrepreneur and it was ...
How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction
It’s an essential structure that supports your various content efforts and is the best technique for building a subscriber base – which is critical f ...
2017 Content Marketing Awards Top Prize Winners Announced Live at #CMWorld
The Project of the Year, Agency of the Year (for both large and small agencies), and Content Marketer of the Year winners were announced in front of ...
6 Strategies for Avoiding the ‘Race to the Bottom’ Price War You Don’t Want to Win
Of course, this is not always the case, as several variables may influence the decision, but you get the point.
While there may be subtle curve balls ...