This Week in Content Marketing: Google and Amazon Prepare for Internet War
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In the news, we discuss the week that was Advertis ...
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
To drive relevant topics for the market, the team leveraged customer interviews, internal subject matter experts, and original industry data from a s ...
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...
Infographic: The Science of Brand Voice
Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create?
It’ ...
Video Trends: Why Sponsored Content is the Future of Digital Advertising
Video content has never been more ubiquitous, or more popular with viewers, than it is in 2017.
Sponsored video content can also help bypass ad-block ...
How Brands Use Twitter Banter to Gain Clout
With just 140 characters -- for now -- Twitter forces users to be concise and impactful.
Wendy's has taken this approach a few times while managing t ...
The Influential Executive’s Guide to Email Marketing
Fortunately, there are numerous marketing tools available to make the process cheaper and easier while generating the maximum number of conversions.
...
Calculating the ROI of Brand Awareness on Social Media
So if your main objective on social is boosting brand awareness, then these metrics are integral to proving success.
Compare this data to your benchm ...
Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday
While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there's a few ways around it.
Recently you might have ...
Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls
This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers.
Th ...