Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust
Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust.
But it’s time for all content marketers to get at least a little t ...
14 Reasons Your Business Desperately Needs a Content Marketing Strategy
Whether your business is in digital marketing starter kit mode or you have saturated the web with your brand’s presence already, you’re missing out if ...
How to Hire and Manage Freelance Writers and Marketing Professionals
Which will be great, considering how important content marketing is these days.
One quick look at the graph below from MarketingProfs shows that blogs ...
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
Exercise in word play I saw my first live improv show, when I was 9 or so.
Create a word map or web of words for each term.
That shows that they’re op ...
5 Lessons Million-Dollar Companies Can Teach You About Online Marketing
I don’t have a million-dollar marketing budget.
No company starts with millions of dollars in their marketing budget.
Show that people use your produc ...
What Your Profile Picture Says About You
What Your Profile Picture Says About You.
Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self ...
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
Our rants and raves include Zillow’s book on real e ...
Here’s Why Your Cold Outreach ROI Sucks (And How to Fix It)
The first trick is to make people care — if you want them to open your cold emails, that is.
For example, every day I get messages that start off like ...
The Complete Emoji Guide for Social Media Marketers
The Complete Emoji Guide for Social Media Marketers.
Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free message ...
8 Best Practices for Brands Using Instagram Stories
8 Best Practices for Brands Using Instagram Stories.
With an increase of 50 million users in the past three months, Instagram Stories is looking more ...