6 Strategies to Growth Hack the Hiring Process
Create a job advertisement, do an interview or three, call references, think about it, make an offer, wait for the candidate to think about it, and hi ...
Breaking Down Storytelling Structure in Brand Video
Breaking Down Storytelling Structure in Brand Video.
Quest Every compelling story has a central goal and, typically determined by the protagonist, it ...
How to Use Excel and Google Sheets to Organize Your Marketing Efforts
Here’s how you set it up: Step 1: Create the project on the left This should be the overview of the project, not the specific tasks that need to be co ...
Account-Based Marketing: Getting the Most Out of Social Media
Account-Based Marketing: Getting the Most Out of Social Media.
You have to approach social media outreach carefully because, contrary to some beliefs, ...
How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy
How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy.
But what’s the underlying purpose of your digital marketing?
What specific g ...
How to Read Your Visitors’ Minds by Watching Their On-Site Behavior
It would give the right content to each visitor so that they could make a decision to act and convert.
Start by analyzing how users flow through your ...
All Entrepreneurs Fail: How to Use Failure to Your Advantage
All entrepreneurs fail.
All entrepreneurs fail.
Entrepreneurs aren’t the only ones to fail, either.
In the startup world, you have to be honest with y ...
LinkedIn Debuts Tinder-Like Mentor-Matching Service
LinkedIn Debuts Tinder-Like Mentor-Matching Service.
Need career advice?
LinkedIn wants to hook you up with someone who can help.
The business-focused ...
Should Glassdoor Reviews Influence Your Next Career Move as a Marketer?
Glassdoor is an anonymous online review site that allows workers to evaluate and rate their employers.
You may have also been advised to approach site ...
7 Brands Already Using Chatbots in Their Marketing
7 Brands Already Using Chatbots in Their Marketing.
They might seem like "the simpletons of the artificial intelligence world," but chatbots offer mar ...