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Investing in video: when and how to succeed

Investing in video: when and how to succeed

In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. Whether it be t ...
How today’s top social sales pros use tech tools

How today’s top social sales pros use tech tools

Whereas marketers and their peers once favored old media tactics on the social networks, simply broadcasting a brand’s message and hoping that it woul ...
The SaaSquatch Guide to Growth Automation

The SaaSquatch Guide to Growth Automation

Inflated to 10%, the dollar’s price has everyone worrying – and buying things up before they go up in price. Sadly, this loop of fear is driving price ...
Feed the Need: Using Maslow’s Hierarchy to Guide Our Content Marketing

Feed the Need: Using Maslow’s Hierarchy to Guide Our Content Marketing

Well, one place to start is with the work of psychologist Abraham Maslow. Depending on your industry, you may or may not have the opportunity to help ...
How to Write a Case Study: The Ultimate Guide & Template

How to Write a Case Study: The Ultimate Guide & Template

As noted in the sample email, this document serves as an outline for the entire case study process. Once the questionnaire is completed, someone on yo ...
Augmented Reality: A Future Content Marketing Staple?

Augmented Reality: A Future Content Marketing Staple?

In the simplest of terms, AR technology allows digital content – be it video, text or images – to be superimposed over a view of the real world. When ...
8 Instagram Marketing Predictions for 2017 From the Pros

8 Instagram Marketing Predictions for 2017 From the Pros

To get a feel for where Instagram is heading in the coming year, we reached out to social media pros to get their thoughts. As the must-have app for b ...
4 Ways to Manage Negative Feedback in a Positive Way

4 Ways to Manage Negative Feedback in a Positive Way

An angry reader rants in a comment. My team and I talked to over 50 marketing influencers who set themselves up for potentially negative feedback by s ...
Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another

Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another

But over a decade ago, YouTube wasn't what it is today. In 2005, YouTube was a dating site. If you're looking to make some big changes, check out our ...
[Herald Interview] Mosaicoon out to introduce new paradigm in video marketing

[Herald Interview] Mosaicoon out to introduce new paradigm in video marketing

Waiting to binge watch fun videos on YouTube, we’ve zoned out while enduring a painful 15-second commercial and clicked the “skip ad” button as soon a ...
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