Why Marketers Struggle to Hire the Best Freelance Writers
Why Marketers Struggle to Hire the Best Freelance Writers.
“Get us a nurse or a doctor… who can also write.” While working as an account representativ ...

Oracle boosts cloud offering with Apiary API management tool acquisition
Apiary, which launched in 2011 and has raised a modest $8.5 million, helps companies manage APIs, which is an increasingly important job.
Just last fa ...
Yext hires new president as it looks to IPO
Yext hires new president as it looks to IPO.
Yext, the company that helps businesses make sure that their location data appears correctly in search re ...

Eight Myths E-Commerce Marketers Must Stop Believing In
Here's a list of eight e-commerce myths you need to stop believing in right now.
Email automation means 'set it and forget it' Email automation is gre ...
![Your 2017 Marketing To-Do List [Infographic] Your 2017 Marketing To-Do List [Infographic]](https://www.marketingprofs.com/assets/images/marketing/popovers/sales/jan2017/sale.jpg?alf=1/19/2017%2011:15:24%20AM)
Your 2017 Marketing To-Do List [Infographic]
Your 2017 Marketing To-Do List [Infographic].
Now that we're well into 2017, are you checking items off your marketing to-do list?
Or, like many of us ...
6 Updates Your Content Marketing Strategy Needs in 2017
6 Updates Your Content Marketing Strategy Needs in 2017.
The digital landscape is cluttered with published B2B content, and savvy marketers naturally ...
Why Your Tech Company Needs a Content Marketing Plan Right Now
Why Your Tech Company Needs a Content Marketing Plan Right Now.
These are the CTOs and tech team members who vet the product before they buy.
You, as ...
![The Perfect Cart-Abandonment Email [Infographic] The Perfect Cart-Abandonment Email [Infographic]](https://www.marketingprofs.com/assets/images/marketing/popovers/sales/jan2017/sale.jpg?alf=1/19/2017%2010:15:23%20AM)
The Perfect Cart-Abandonment Email [Infographic]
The Perfect Cart-Abandonment Email [Infographic].
Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms h ...

Viral Content Marketing Campaign Checklist
Viral Content Marketing Campaign Checklist.
It’s the people who will (or won’t) share your content, so your most important goal is to appeal to them.
...

TODD SMITH — Use these tools to ignite your content marketing
Using Buffer to streamline your social media publishing saves time and eliminates any headaches from juggling multiple social media profiles.
The intu ...