How Red Bull Quietly Changed its Video Marketing Strategy
In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you creat ...
Perfecting the Recipe for Success in B2B Content Marketing
After all, audiences and buyers want best practices and key industry insights that will help them get ahead.
So here are three best practices that wil ...
Social media startup CultureSphere sues HCL, alleges misuse of confidential information
Social media startup CultureSphere sues HCL, alleges misuse of confidential information.
Acquisition talks fall through all the time, but a new lawsui ...
4 Cloud Tools to Kickstart Your Marketing Team’s Productivity
4 Cloud Tools to Kickstart Your Marketing Team's Productivity.
Workflow management with WorkflowMax.
A workflow management platform can help you conso ...
4 ways to add magic to your social media strategy
4 ways to add magic to your social media strategy.
New platforms with new rules emerge every 10 minutes.
Trends seem to contradict each other.
But you ...
#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week
The data storage law has been in place since 2014, but LinkedIn is the first major social network to be blocked in Russia.
Twitter looks for light, re ...
Which Mobile Messaging Channels to Use in Which Real-World Situations
Let's evaluate some ways you can use mobile messaging to communicate with customers so that they stay involved and you retain an ongoing opportunity t ...
Just Because You Can Doesn’t Mean You Should…
Insight #1: We’re in the “pushy” direct marketing danger zone Originally, digital capabilities enabled the move from push selling to content marketing ...
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It’s now much harder to see if someone edited a Facebook post
It's now much harder to see if someone edited a Facebook post.
Image: AP Have you ever made a cringeworthy mistake in a Facebook post?
Don't lie, the ...
Content marketing ideation: Where do good ideas come from?
Content marketing ideation: Where do good ideas come from?.
Anyway, one of the most common questions I hear is, “How do you keep coming up with new id ...