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The 6 Key Ingredients of a Perfect Social Video

The 6 Key Ingredients of a Perfect Social Video

Make sure you tailor your video accordingly, just like you would with any other content. Here are a few quick tips for getting it right: Choose platfo ...
Helpful Tools to Find Shareable Content

Helpful Tools to Find Shareable Content

Fortunately, there are many software tools to help content marketers discover good articles and videos to share. In the process, the audience begins t ...
Five Email Trends and Best-Practices for 2019

Five Email Trends and Best-Practices for 2019

In B2B, in particular, only 35% of users check email on mobile compared with 59% for personal email. Engage with more with interactivity In addition t ...
Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

With the introduction of new advertising and marketing channels, brands have the opportunity to tell more complex—and more interesting—stories. Conten ...
Nike Vs. Gillette: “We Believe” Ad Wins Big with Massive Reach

Nike Vs. Gillette: “We Believe” Ad Wins Big with Massive Reach

Despite any personal opinions or feelings viewers may have about Gillette’s ad, this controversy has certainly worked wonders in terms of generating v ...
Viral, Sports, and Media Dominated December’s Chart: Top Facebook Publishers December 2018

Viral, Sports, and Media Dominated December’s Chart: Top Facebook Publishers December 2018

In December 2018, the top Facebook publishers in the leading ten spots generated nearly 13.3 billion total views on that platform alone. And now that ...
At End-of-Year, Google Makes Big Waves on Its Own Video Platform: Top YouTube Channels December 2018

At End-of-Year, Google Makes Big Waves on Its Own Video Platform: Top YouTube Channels December 2018

The highest average 30-day engagement rate (ER30) of the top ten channels hit 2.9x, while the highest ER30 of the top 100 publishers hitting a massive ...
9 Powerful Ways To Combine Social Media and Email Marketing

9 Powerful Ways To Combine Social Media and Email Marketing

Customers need to encounter a brand up to 12 times before making a purchasing decision. Tip #2: Use your email list to make informed decisions on soci ...
Do What Most Content Marketers Don’t and Get Better Results

Do What Most Content Marketers Don’t and Get Better Results

By implementing these four tactics (i.e., documented content mission statement, publishing original research, implementing influencer marketing, and w ...
6 Life Skills That Will Set You Up for Success and Happiness

6 Life Skills That Will Set You Up for Success and Happiness

Building muscle Being born with resilience is one thing. It is also an approach and set of success habits that will help you build your resilience to ...
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