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Study Finds Marketers On Technology Overload

Some 48% of survey respondents pointed to a lack of information-sharing as the biggest challenge when buying media, followed by 48% who cited lack of ...
Indigenous youth used social media to build and sustain the #NoDAPL movement

Indigenous youth used social media to build and sustain the #NoDAPL movement

Indigenous youth used social media to build and sustain the #NoDAPL movement. Just minutes earlier, she and the rest of the Standing Rock Sioux Tribe ...
Be Heard Group buys content marketing agency for up to £10m

Be Heard Group buys content marketing agency for up to £10m

Be Heard Group buys content marketing agency for up to £10m. The £4.5m sale price represents 5.2 times Kameleon’s adjusted earnings before tax, deprec ...

Enrollment underway for Social Media Marketing program

Enrollment underway for Social Media Marketing program. (SCOTTSDALE, Ariz., Dec. 7, 2016) -- In the movie "The Intern," Robert de Niro's character rea ...
If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

If You’re Not Gating Your Videos, You’re Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]

3 If you haven't already added video content to your marketing mix, now's the time! And once people arrive on your page, they'll spend 88% more time t ...
How to Use Scenarios to Achieve Marketing Agility

How to Use Scenarios to Achieve Marketing Agility

Companies are interested in marketing that's agile because they believe it will help them deploy the right elements of the marketing mix at the right ...
The Top 5 Myths in Hotel Marketing Right Now

The Top 5 Myths in Hotel Marketing Right Now

The Top 5 Myths in Hotel Marketing Right Now. So we've put together a quick list of 5 current myths we see being perpetuated in the hotel marketing wo ...
How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails

How Consumers Feel About Marketing Emails. Only 15% of Americans say the emails they they receive from marketers are frequently or always useful, acco ...
Marketers Lean on Automation Technology to Drive Leads

Marketers Lean on Automation Technology to Drive Leads

Marketers Lean on Automation Technology to Drive Leads. Marketing automation technology is gaining favor as an important tool for businesses. Accordin ...
Snapchat for Business: 12 Do’s and Don’ts

Snapchat for Business: 12 Do’s and Don’ts

Snapchat for Business: 12 Do’s and Don’ts. In this post I’ll review some basic Snapchat for business do’s and don’ts. Snapchat is all about telling a ...
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