How And Why You Should Do A Snapchat Takeover
How And Why You Should Do A Snapchat Takeover.
For brands, it means an opportunity to tell a brand story that gets your message across quickly and in ...
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
Facebook’s Algorithm Has Unprecedented Power.
Here’s How We Need to Respond.
As I write this, a single algorithm controls the flow of 40 percent of al ...
Social media prioritised in healthcare marketing, study says
Social media prioritised in healthcare marketing, study says.
Research from marketing agency Five by Five has revealed that social media is considered ...
Why All Brands Need an Editorial Workflow
Why All Brands Need an Editorial Workflow.
Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.
That s ...
4 Steps to Selling More Books with Less Social Media
4 Steps to Selling More Books with Less Social Media.
But trying to hit every social media channel is a poor marketing strategy.
• Check your social m ...
Four Reasons You Should Be Investing in Ads on Vertical Search Sites
Consumers perform a vertical search when they are in the process of actively trying to purchase a specific product or service.
In fact, Google even ac ...
Email Marketers’ Top Challenges and Address-Capture Tactics
Email Marketers' Top Challenges and Address-Capture Tactics.
Marketers say segmentation/targeting and list growth are their top email challenges, acco ...
Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel.
A big part of your strategy rides on it, and it’s up to you to ...
Without data, your marketing strategy won’t cut it in 2017
Even as more effective data analytics tools started to become available, many marketers preferred to trust intuition over the data.
Neil H. Borden pre ...
2016: The Year Everything Changed In Social Media Marketing
2016: The Year Everything Changed In Social Media Marketing.
New data from comScore shows that digital media time spent on mobile devices is now a who ...