Ivanka Trump separates her Twitter account from her brand, and she gets to keep all the followers
Ivanka Trump separates her Twitter account from her brand, and she gets to keep all the followers.
At least one conflict of interest is handled.
The I ...
A Toolkit for Social Media Engagement
They want to talk to real people on social media,” says Nick Martin, social engagement coordinator at Hootsuite.
“Engaging one-on-one lets them know t ...
What to Cut from Your Social Media Vocabulary
What to Cut from Your Social Media Vocabulary.
What engages readers now will annoy them later.
Even something as simple as the words you use can have ...
Video Marketing: Today and Into the Future
Dealer Marketing Magazine: When automotive shoppers are doing research on vehicles and dealerships, what do you think is more influential—video ads or ...
The Art of Storytelling in Video Marketing
We can’t fail to invest emotionally in a high stakes tale packed with drama, so it matters little that Branson wasn’t actually trying to sell us anyth ...
22 Blog Posts That Content Marketers Can Be Thankful For
22 Blog Posts That Content Marketers Can Be Thankful For.
The CMI team is always thankful that we work with — and can learn from — so many inspiring, ...
No, Facebook does not care about you
After all, why should anyone be surprised by that recent report alluding to the potential of Facebook supporting Chinese censorship of their News Feed ...
Google AdWords Expanded Text Ads: Best Practices For The New Format
Google AdWords Expanded Text Ads: Best Practices For The New Format.
1) Use Keywords and Convincing Copy in Your Headlines The main headline is the se ...
Five Effective Marketing Tools for Customer Tracking in eCommerce
Five Effective Marketing Tools for Customer Tracking in eCommerce.
Online business merchants can use many tools to enhance their marketing function.
H ...
Why 2017 Must Be the Year of Content Marketing
Why 2017 Must Be the Year of Content Marketing.
Content marketing budgets are staying the same or increasing in 84% of businesses.
Instead, the world’ ...