How to Become a Social Marketing Leader
Whether you want to work as a social media consultant or you want to master social media for your own brand, you need to have knowledge of how busines ...
Hike Founder: ‘Apps Will Be Dead in 5 Years’
Hike Founder: ‘Apps Will Be Dead in 5 Years’.
One big issue has been hanging over this year’s Web Summit, the tech cornucopia that inspired over 70,00 ...
A brief history of content marketing [infographic]
From a Philadelphian founding father to modern day energy drinks, the history of content marketing is long and twisted.
Born out of advertising and ma ...
Is MailChimp Really the Best Solution for Email Marketing?
Is MailChimp Really the Best Solution for Email Marketing?.
While MailChimp is considered the champion of email marketing, there’s a wide range of oth ...
Social Media Sharing Stays Personal in China
Social Media Sharing Stays Personal in China.
Social media ad spending in China is on pace for a record year in China, with some forecasts predicting ...
New Research: Why People Unfollow on Social Media
New Research: Why People Unfollow on Social Media.
I thought we had something special here … If you’ve noticed your Facebook, LinkedIn, Twitter, and o ...
Five things to know about content marketing
What is content marketing?
Content marketing focuses on creating online content for a targeted audience.
Great content marketing informs or entertains ...
The 7 Cs of a Successful Social Media Strategy
The 7 Cs of a Successful Social Media Strategy.
Finding out where your community interacts on social media is the first step of a successful social me ...
10 Social Media Tactics for B2B Marketers
10 Social Media Tactics for B2B Marketers.
There are many ways for B2B businesses to build an active community and engage customers and prospects on s ...
5 Entrepreneurs Who Built Their Brands with Content Marketing
5 Entrepreneurs Who Built Their Brands with Content Marketing.
Peep launched his blog in 2011 and had some early success with posts that went viral, i ...