What is content marketing? Content marketing focuses on creating online content for a targeted audience. Great content marketing informs or entertains – or both. If you pay for placement of valuable, relevant content in a format similar to the third-party site, it’s native advertising. If you don’t pay for placement, the content is not advertising.’ Five things you need to know about content marketing Because most of our business is online, it is difficult, if not impossible, to market without creating content. It should encourage your followers to click through to your website. Search engines like Google promote blogs and websites that regularly produce and publish quality content. If you want an advertiser to pay you, the website owner, when an ad is clicked, you have to provide good content to back it up. (Listen to this podcast of an interview on social media and blogging) An example of content marketing The JBH blog wanted to produce a viral-worthy infographic on their favourite topic – content marketing. Comment on Twitter @MediaTMO or on our Facebookpage.
“The idea central to content marketing is that a brand must
give something valuable to get something valuable in return.
Instead of the commercial, be the show. Instead of the banner ad,
be the feature story.” ~ James O’Brian, from an article on Mashable.
What is content marketing?
Content marketing focuses on creating online content for a
targeted audience. Businesses use it to promote their brands in a
subtle way that allows them to avoid traditional advertising. Great
content marketing informs or entertains – or both. The content must
be valuable, relevant, and posted on unpaid platforms.
Joe Pulizzi of the
Content Marketing Institute, says, ‘If you pay for placement,
it’s advertising. If you pay for placement of valuable, relevant
content in a format similar to the third-party site, it’s
native advertising. If you don’t pay for placement, the content
is not advertising.’
Five things you need to know about content
marketing
Because most of our business is online, it is difficult, if not
impossible, to market without creating content.
Great content encourages people to want to find out more about
you. It should encourage your followers to click through to your
website. We need it for:
- Social media. If you don’t have fresh, relevant content
to share, your social media strategy will fail. - SEO (Search Engine Optimisation). Search engines like
Google promote blogs and websites that regularly produce and
publish quality content. - Inbound…
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