Popular Types of Video to Optimize Your YouTube Strategy

Popular Types of Video to Optimize Your YouTube Strategy

Author: Julie / Source: The Video Marketing Blog Growing a loyal YouTube following is a long-term strategy and generally takes more than o

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Growing a loyal YouTube following is a long-term strategy and generally takes more than one or two videos.

When optimizing your YouTube strategy, it’s important to understand what kind of content is most relevant to your audience’s habits and needs. YouTube is a platform where people go to find and discover information. Creating the right types of video not only increases your chances of appearing in search results but also encourages engagement among subscribers.

What kind of videos perform best on YouTube if you’re a business? Here’s a quick breakdown.

Product review videos are one of the most-searched videos on YouTube, proving that YouTube don’t just inform consumer decisions: they influence them. According to a survey from Think With Google, 68% of YouTube users watched YouTube to help make a purchase decision.

What to do

Try reaching out to an influencer and asking them to provide feedback on a product or service. In order to maximize exposure, choose influencers that create videos…

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