Comparing Twitter accounts, your relationships with your followers, or your competitors, the insights help you optimize your content to serve what your audience likes best and grow your reach. To analyze influencers’ followers or analyze users they follow, click the Analyze tab at the top navigation menu and choose which segment you want from the drop-down menu. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach Pricing: Free for limited access. Improve customer service with Buffer Reply Transform your customer care by providing personalized social interactions and improving customer experiences. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags. With AI-powered tools, you can better identify your buyer personas to deliver significant improvements to your social media ROI. Great for: Content intelligence, social media management, social media monitoring, community management, consumer intelligence, social media analytics, social listening Pricing: Plans start at $20 per profile. What tools would you consider using for your social media strategy? No one post can provide all relevant tools in the space.
The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed.
However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It can sift through the data faster than any human can, filtering the most relevant information, and converting it into valuable insights for marketers to use in real time.
But with a wealth of tech tools available, how do you evaluate which solution is best? Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space.
1. Find the right Twitter influencers with Followerwonk
Followerwonk allows you to find, analyze, and optimize Twitter analytics to gather information on Twitter users, scope out popular accounts, and identify potential brand influencers. Comparing Twitter accounts, your relationships with your followers, or your competitors, the insights help you optimize your content to serve what your audience likes best and grow your reach.
To analyze influencers’ followers or analyze users they follow, click the Analyze tab at the top navigation menu and choose which segment you want from the drop-down menu.
On the next screen, you see the geographic location of your segment.
You also get access to the segment’s:
It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Employing AI to discover influencers makes the process more efficient and effective, allowing you to successfully widen your audience and meet business goals.
You also can find influential Twitter users by keywords under the Search Bios tab and filter the top profiles by category (i.e., number of tweets, number of followers, social authority).
Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach
Pricing: Free for limited access. The most popular plan is the Target (up to three profiles) for $29 a month.
2. Improve customer service with Buffer Reply
Transform your customer care by providing personalized social interactions and improving customer experiences. Buffer Reply helps provide real-time answers and support to customers’ social outreach in a natural way.
Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts.
Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions.
While AI technology like chatbots is transforming customer service, it can’t replace the personal touch or emotional intelligence humans inherently have.
The information under the Reply…
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