Author: ZOG Digital / Source: Business 2 Community Publishers face an interesting road ahead as Snapchat Discover enters the We Make Origi
Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward.
Discover launched in January 2015, and has since been a home for daily magazine editions from partners like CNN, Cosmopolitan, BuzzFeed, and ESPN. Now the company wants shows curated specifically for Discover. And while it’s not clear whether they plan to create a dedicated area within Discover for them, the opportunity to monetize looms on the horizon. Let’s review.
What’s Now
The platform’s been adding more and more creative layers since its launch in 2011: quirky filters, geofilters, and Spectacles to name a few.
Then last summer, Snap (parent company of Snapchat) approached Hollywood studios asking for short-form shows for Discover. This resulted in a video series from E! titled “The Rundown” and an offset of BBC’s…
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