Social Is Top Tool for Digital Marketing in India

Social Is Top Tool for Digital Marketing in India. As noted in an earlier study of spending trends in India’s retail sector , social media is increasingly a key area of focus for many of the country’s marketers. According to a more recent survey investigating marketer activity in India, social tactics are likely to play a critical role in many organizations’ efforts to reach consumers in in 2017. A 2016 survey of marketing professionals in India by Octane Research found 66% of respondents considered social media marketing their leading digital marketing activity. This was a full 10 percentage points higher than the next highest response, email marketing. The same Octane Research survey found that 40% of respondents believed that social media updates were the most effective digital activity for engaging consumers. Social media marketing has become the most widely used digital marketing tool in India, and Facebook is the platform of choice in that realm, according to other studies. Octane Research found social media marketing was the digital marketing activity the greatest share of respondents to its survey (68%) expected to increase spending on in the coming year. —Jeremy Kressmann New in eMarketer PRO This Week Forecast: US Wearables Users, 2016-2020, with Breakouts by Age, Gender and Generation Report: US Digital Ad Spending Benchmarks by Industry, H2 Update Statpack: Canada – Consumer Time and Advertiser Dollars Report: UK Digital Trends for 2017 Not a PRO subscriber? Find out how to become one.

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As noted in an earlier study of spending trends in India’s retail sector , social media is increasingly a key area of focus for many of the country’s marketers. According to a more recent survey investigating marketer activity in India, social tactics are likely to play a critical role in many organizations’ efforts to reach consumers in in 2017.

Leading Digital Marketing Activities According to Marketing Professionals in India, 2016 (% of respondents)

A 2016 survey of marketing professionals in India by Octane Research found 66% of respondents considered social media marketing their leading digital marketing activity. This was a full 10 percentage points higher than the next highest response, email marketing.

When considering why marketers in India are gravitating toward social, many note that the format has proven…

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