Social Media – Going Pro for 2017 - MarketingHub - Trending news, tools and tips for marketers

Social media can be an invaluable asset for startups: financially viable, most channels are completely free of charge, and can elevate new brands into the public eye. What’s more, a great social media strategy can provide direct access to potential new customers that would be otherwise inaccessible. But where do you start in the vast, and often daunting, social stratosphere?

Start with your social media strategy

Knowing the difference between a personal and professional approach to social media is imperative for any business making its first mark on the social world. Consider your company objectives, target audience and desired tone of voice: is your company straightforward or easy-going? Aim for consistency across channels but don’t replicate. Starbucks, for instance, maintains a friendly and conversational tone of voice across Facebook, Twitter and Instagram, but varies its content with videos, links and images so posts don’t appear repetitive or formulaic.