Social Media Marketing With Facebook Live and Snapchat: Interview Round-Up. Here are some ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and connect more with your followers. Make your Facebook Live broadcast organic in a way that allows your followers to be part of the experience. However, it’s also important to share video content outside of Facebook Live. The more video you’re showing, the more you’ll pop up in organic search results. Here are Some Key Takeaways from the Interview: One of the metrics to track in Snapchat is the number of people who take screenshots of what you snapped. If you want to know what your competitors are up to in Snapchat, you can set your phone to Airplane mode then take a screenshot of what they snapped. When creating custom geofilters for Snapchat: Make sure you put in your request six weeks ahead of your event date because approval is on a first-come, first-serve basis. Grab content that people are creating about your products or within your location then create a custom hashtag for it and share it on Instagram. You can also paste your Snapchat image or video on Twitter and have your followers tweet you a short code that integrates with a notification calendar.
Social media continuously evolves, as seen in the emergence of
features like Facebook
Live and new platforms like
Snapchat. With the ever-changing world of social media comes
new ways of engaging users and adding to the mix of your company’s
social media marketing strategy.
Here are some ways you can make the most out of Facebook Live
and Snapchat to amp up your social media engagement and connect
more with your followers.
How to Include Facebook Live in Your Marketing Strategy
At Pubcon 2016 in Las Vegas, Brent Csutoras, SEJ Chief Social
Media Strategist, sat down with Kendall Bird of Collegis Education
to talk about how to incorporate Facebook Live into your social
media marketing strategy.
Here Are Some Key Takeaways From Her Interview:
- With Facebook prioritizing video, it’s important to engage your
audience using video content. If you have a large initiative you’d
like to share with your followers, use that as an opportunity to
create a Facebook Live broadcast.
- You can show outtakes to give your followers a taste of what’s
going on behind the scenes. But, you should also have a production
plan. Follow that production plan but don’t overdo it. Make your
Facebook Live broadcast organic in a way that allows your followers
to be part of the experience.
- You need to be live at the moment rather than…