Tag: Apple Inc.

Brand Love Is Bullsh*t… So Now What Do We Do? Five Things.
As marketers, we want to work to build one of those iconic brands.
A brand people love.
You know... Apple.
However, the idea that people love brands a ...

Unriddled: Apple’s Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need
As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news ...

Unriddled: Apple’s Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need
As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news ...

Why Live Events Are Rocket Fuel for Business Growth
Each year most of the world’s largest organizations host annual conferences.
The increase is at least somewhat attributable to younger generations who ...

Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need
This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
It's our We ...

How to Use This Highly Effective Apple Marketing Technique for Your Business
Apple's marketing is about association.
I started a podcast where I interviewed famous people, and every time I met a celebrity, I made sure to make p ...

Why Do Google and Apple Want You to Use Your Phone Less?
This week Apple follows Google by announcing features to help people cut back on their tech use.
Why would the companies that make your phone want you ...

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
And I know if I put my mind to something, I can do it.” As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I ...

10 Great Commercials Disguised As Auteur-Directed Short Films
Watching a well-known director venture into advertising can feel weird—nobody wants to watch their favorite artist sell out.
Directors like Wes Anders ...

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need
And believe it or not: Once again, it's not all about Facebook this week.
Apple Could Be Launching a Subscription News Service Less than a month after ...