Tag: Audience
Don’t Make These 4 Blunders When You’re Trying to Build Your Audience
Indeed, we would not be in business if we had not studied the market, noticed the gaps and created products and services to meet those demands.
And th ...
5 Overlooked Video Marketing Strategies That’ll Help You Reach Your Local Audience
Here are 5 tried-and-proven strategies you can use to make the most of your video marketing efforts to reach your local audience in a cost-effective, ...
5 Types of Audience Members You Can Safely Ignore
Another person laments that you should have emailed more often so they didn’t miss your offer.
If you don’t have a solid content marketing strategy in ...
How to Use Lifetime Value to Create a Facebook Audience That Actually Converts
What even is customer lifetime value anyways?
Lookalike audiences on Facebook are key Using CLTV as a metric, you can create lookalike audiences on Fa ...
How To Use the Google Analytics New Custom Audience Report For Better Remarketing
The new Custom Audiences Report in Google Analytics gives you access to in-depth information on how users respond to your campaigns and help you creat ...
What Romance Novelists Can Teach Us About Pleasing a Tough Audience
When I was in college, my favorite writing professor told us romance novelists have exceptionally difficult jobs.
What do romance paperbacks have to d ...
How Starting With a Small, Niche Audience Can Have a Huge Impact
This idea of a smaller audience means more room to specialize your message, as well as a smaller budget.
The power of niche marketing is it will set y ...
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView ...
6 More Ways You Can Use YouTube to Reach Your Intended Audience
Present a Call to Action Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specifi ...
6 More Ways You Can Use YouTube to Reach Your Intended Audience
Present a Call to Action Because YouTube allows you to speak directly to your audience, you can use your videos to encourage viewers to take a specifi ...