5 Overlooked Video Marketing Strategies That’ll Help You Reach Your Local Audience

5 Overlooked Video Marketing Strategies That’ll Help You Reach Your Local Audience

Here are 5 tried-and-proven strategies you can use to make the most of your video marketing efforts to reach your local audience in a cost-effective, meaningful way. Go Live Almost every social media platform has a live video feature now. And since people buy from people they like ,it goes without saying that if you’re friendly and personably on your video, it’ll go a long ways towards fostering good will with your target audience. Live videos also give people a chance to interact with you through the comments section. Create Engaging Content You might think this is a no-brainer, but this is where many small business owners fall short. So if you give your audience a chance to participate in the video, they are most likely to watch it until the end. Use Them Everywhere A recent study found that emails containing videos have up to 300% better click through rates. Just be sure to indicate that your emails contain videos. So, add instructional videos on a product page, explanatory videos for a new category or collection, and testimonial videos on review pages. It’s “Go’ Time There’s no easy-button when it comes to video marketing success.

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Did you know that around 64% of the people living in your local community are more likely to purchase a product, especially online, after watching a video? This could mean buying a product or service, requesting information or accesssing entertainment.

If you’re struggling to reach people who live in your own back yard, you can no longer afford to overlook the power of video. Here are 5 tried-and-proven strategies you can use to make the most of your video marketing efforts to reach your local audience in a cost-effective, meaningful way.

Go Live

Almost every social media platform has a live video feature now. So why not use it?

It is by far one of the most effective formats for videos in terms of business reach.

People love live videos mainly for their authenticity and “non-edited nature.” There are no pre-written scripts involved and they are extremley direst. There’s also a face for the audience to get to know. And since people buy from people they like ,it goes without saying that if you’re friendly and personably on your video, it’ll go a long ways towards fostering good will with your target audience.

Live videos also give people a chance to interact with you through the comments section. From a business point of view, a live video gives you a chance to get to know your audience and answer their questions immediately. You can even conduct Q&A’sfor personalized marketing. All you need to do is choose your platform and when you want to broadcast.

Create Engaging Content

You might think this is a no-brainer, but this is where many small business owners fall short. No matter how many times you analyze your strategy or use every guru-approved trick in the book, if your content is boring, no one will watch.

Just like with blogs, keep the intro short and sweet and engaging. Right when…

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