Personalized videos. Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. Begin with the end in mind If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Your storyline (and yes, your personalization effects) should all be targeted to achieve the goal that you’ve set out. This following teaser video for Marketo Summit is a great example of how personalization can be used to create video that is not only creative, but also strategic—in this case, driving viewers to register for the event. And while there’s nothing wrong with that—we’ve created our own fair share of fun and lighthearted personalized videos—sometimes what gets laughs is not necessarily what’s most effective for your objective. Again, it all comes back to your goals: what kind of action do you want to drive? As a final example, we want to share a recent personalized video favourite: our personalized Chalk Talk. Give it a watch to find out more about different kinds of personalized videos and what might work best for your next campaign. To view this video please consider upgrading to a web browser that supports HTML5 Video We hope this post has been helpful for planning your next personalized video campaign.
Personalized videos. You have to see them to truly understand the magic of seeing your name appear realistically on coffee cups, in newspaper headlines—maybe even in skywriting!
Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. If you’re interested in creating your own personalized video (or even just curious about the process), here are some key principles to keep in mind to ensure that your hard work garners you the results you’re hoping for.
1. Begin with the end in mind
If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Yes, personalized video is cool, but you don’t want your viewers to just be impressed by the shiny tech. You want to drive action.
Think about the kind of customer activity you want to encourage: do you want your viewers to check out a content asset? Download a resource? Register for an event? Something else entirely? Your storyline (and yes, your personalization effects) should all be targeted to achieve the goal that you’ve set out.
This following teaser video for Marketo Summit is a great example of how personalization can be used to create video that is not only creative, but also strategic—in this case, driving viewers to register for the event.
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