Tag: Brand
4 Brands Getting Content Marketing Right
4 Brands Getting Content Marketing Right.
On the flip side, there are the brands that are getting content marketing right: they understand it’s a long ...
A Content Marketing Strategy Must Revolve Around Branding, Not SEO
A Content Marketing Strategy Must Revolve Around Branding, Not SEO.
There are a number of important reasons to use content marketing for branding rath ...
3 brands with the best social media campaigns in 2016
But social media networks are not the only ones paying attention to consumers’ changing preferences – brands are certainly taking notice and are incre ...
Omnichannel Marketing’s Secret Weapon: Local Brick-and-Mortar Stores
Omnichannel Marketing's Secret Weapon: Local Brick-and-Mortar Stores.
In fact, local storefronts consistently drive sales and convert potential buyers ...
Demonetisation: A marketing opportunity for digital payment companies
Brands across sectors have increased their marketing spends by 50-70% to promote digital transactions.
Mobile push notifications and SMS have emerged ...
![Mastering ‘The Physics of Brand’: Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]](http://i.marketingprofs.com/assets/images/articles/lg/161130-podcast-Wallace-Keller-Marino-StudioShot.jpg "Mastering ‘The Physics of Brand’: Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]")
Mastering ‘The Physics of Brand’: Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast]
Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts [Podcast].
Here are just a few highlights from our c ...
How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016.
Documentaries and short films are becoming well-traveled roads for ...
7 Brands Leading the Way in Social Customer Support on Twitter
7 Brands Leading the Way in Social Customer Support on Twitter.
Their successes show why customer service should be a key part of your social marketin ...
7 Ways to Reinforce Your Brand with Social Media
Let’s explore them to make sure you’re doing the most you can for your brand with social media.
If, however, someone else will manage your social medi ...