Tag: Brand
New and Exciting Ways Brands Are Using AI on Social Media
For Marketing, this evolving technology will open doors for automating processes and delivering more personalized experiences across platforms—includi ...
5 Ways Animation Can Enhance Your Brand
Interesting Not Interesting Share Tweet Animated videos bring ideas to life in a simple and visual way, allowing you to tell a story that your custome ...
3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
Netflix recently released a documentary series, The Toys That Made Us, an in-depth look behind some of the most popular toy lines from the ’70s and ’8 ...
![Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2018/11/win-and-keep-customers-using-the-laws-of-brand-storytelling-ekaterina-walter-and-jessica-gioglio-talk-to-marketing-smarts-podcast.jpg "Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]")
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]
The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Amazon selling sugary cereals at Whole Foods Like lots of other people, I was excited when Amazon bought Whole Foods.
The whole premise of the deal wa ...
Non-Gaming Brands Find Value in the Twitch Audience
In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience.
CCO: The Twitch com ...
Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro
So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your con ...
Young People Will Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.
Through much of the last century, advertisin ...
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
The competitive landsc ...
Social Media Strategy: Rebranding Heritage At Burberry
Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy.
In only ...