Tag: Brand

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Five Things Micro-Influencers Want Brands to Understand in 2019

Five Things Micro-Influencers Want Brands to Understand in 2019

These micro-influencers make up the majority of the influencer marketing community. Such a strategic mix allows you to tap micro-influencers to genera ...
Social Media for Home Builders: 10 Great Brands to Follow

Social Media for Home Builders: 10 Great Brands to Follow

Check out these 10 home builder brands that found creative ways to leverage social media. 10 of the Best Home Builder Brands to Follow on Social Media ...
Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

Brands Embrace Holiday Cheer in December’s Top Sponsored Videos

In fact, 19,400 different brands partnered with 4,613 different media publishers and influencers to create sponsored video content in December 2018! L ...
How To Target The Right Influencers For Your Brand

How To Target The Right Influencers For Your Brand

What is Influencer Marketing? They can include famous social media personalities, like YouTube stars or Instagram models, or actual celebrities. The b ...
Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Beyond Nostalgia: How Brands Can Leverage the Powers of ‘Fauxstalgia’ and ‘Newstalgia’

Millennials are the last age cohort to remember life with CDs and without digital technology. After all, our past experiences have formed who we are p ...
How to Develop Your First Brand Identity on a Budget

How to Develop Your First Brand Identity on a Budget

I particularly like the contest approach for your first brand identity because chances are you don’t know exactly what you want yet. Brand Identity Co ...
A Comprehensive Guide to International Digital Marketing – Taking Your Brand Global

A Comprehensive Guide to International Digital Marketing – Taking Your Brand Global

The media often present the booming of the social networks as the reason for what is positive and what is negative in the evolution of our societies. ...
5 Things You Can Do to ‘Humanize’ Your Brand

5 Things You Can Do to ‘Humanize’ Your Brand

Let’s face it, consumers don’t trust brands. How do you get consumers to trust your company? You do it by showing them the human side of your brand. I ...
10 Tips and Tricks to Improve Your YouTube Content in 2019

10 Tips and Tricks to Improve Your YouTube Content in 2019

Share links that start playback at a specific time Once videos are uploaded to YouTube, you can share them on other platforms. (This is how you would ...
A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

A Brand Storytelling Framework From Rudolph the Red-Nosed Reindeer

Except Rudolph is so much more than that. As a cranky Santa delivers his plan to cancel Christmas, he's annoyed by the glow of Rudolph's bright nose. ...
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