A Comprehensive Guide to International Digital Marketing – Taking Your Brand Global

A Comprehensive Guide to International Digital Marketing – Taking Your Brand Global

The media often present the booming of the social networks as the reason for what is positive and what is negative in the evolution of our societies. Work with the right people when you implement your strategy in non-domestic markets. After completing these steps, you will certainly notice that you can not start scaling before reshaping your strategy and your action plan, in order to adapt them to the new markets you target. Knowing that more than 90% of internet searches start via a search engine such as Google, Bing or Yahoo!, and knowing that there are more than 1.4 billion domain names on the net, your website will simply be invisible if you do not implement an efficient SEO action plan. As such, the follow-up of new SEO tactics, SEO techniques, and SEO recommendations of top digital specialists will allow you to scale your digital marketing plan internationally. And it works very well – whatever the market. For obvious reasons, AI shall help you make better decisions when you target new local markets. Another serious tactic is the development of chatbots technology. The booming of information leads to the booming of data, which leads to the booming of algorithms. Speak first with human beings in your local market and then look to optimize with technology.

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A Comprehensive Guide to International Digital Marketing - Taking Your Brand Global

If you managed to develop your business and market share in 2018, you are probably asking yourself how to keep the momentum going in 2019.

CEOs, entrepreneurs, and decision-makers propose various strategies when they elaborate their yearly action plan: product diversification, investigation of new distribution channels, elaboration of innovative sales funnels, the creation of new markets through product development, etc.

One of them is internationalization.

The year 2018 has confirmed the supremacy of the social networks, which enable people to be internationally connected, whatever the country they live in. Nowadays, global interconnection leads to an instantaneous information flow, which is massive, upmost rapid, and international. And we all know how information can easily be transformed into sales, whatever their relevance.

The presence of a piece of information can lead to a deal – not its relevance.

Whatever the famous social network you analyze, you will have to recognize that the number of social networkers still impressively increases. Facebook for example recently passed the 2 billion subscribers mark.

The media often present the booming of the social networks as the reason for what is positive and what is negative in the evolution of our societies.

This is a shortcut.

Actually, social networks are only an element, among many others, which participates to the (r)evolution of our digital area: smartphones, personal computers, tablets, emails, text messages, comments on blog articles, news channels, magazines, radios, podcasts, the millions of websites, etc.

The proliferation of information, which are nowadays broadcasted via multiple channels within a few seconds, is changing our world.

All the new digital technologies made this process possible.

Not only the social networks.

Global Annual Digital Growth for international digital marketing

Image Source: We Are Social

One of the positive aspects of this evolution is that you can now have access to an impressive amount of information, which can really help you make your business flourish. Data is the new gold mine that many companies try to exploit in order to develop their sales.

One of the negative aspects is that fake news is booming, which can lead to disastrous decisions for your activity.

If you manage to handle this properly, all this can help you to drastically develop your activity, whatever the country you live in, whatever the intentional markets you target.

This is the reason why knowing how to scale your digital marketing strategy on an international level can be a crucial strategic factor.

How to proceed?

1. Scaling is reshaping

It would be an error to copy and paste the strategy you successfully implemented in your local market in different international markets.

For obvious reasons: all markets are different.

Before starting to scale your strategy on an international level, you should:

  • Understand the reasons for your success in your domestic market.
  • Select the international markets with the highest market acceptance for your products.
  • Work with the right people when you implement your strategy in non-domestic markets.
  • Build a new strategy and action plan adapted to each market.

Many decision makers are not really aware of the true reasons of their success in their domestic market. By analyzing correctly these reasons, you will be able to establish the milestones of their future success in new non-domestic markets.

Furthermore, the reasons why you will succeed in new markets can be completely different than the reasons of your success in your local market. All this work shall help list the international markets with the highest market acceptance for the products and services you sell.

Knowing that for such a vast subject the answers will be totally different from a digital specialist to another, working with the right people will finally make the difference.

After completing these steps, you will certainly notice that you can not start scaling before reshaping your strategy and your action plan, in order to adapt them to the new markets you target.

There are plenty of digital tools, which enable decision makers to master all these tricky steps, such as SurveyMonkey, the Google tools, Upwork, LinkedIn, etc. Some of these tools are discussed in an article that I recently wrote here: How…

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