Tag: Business-to-business
![Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats] Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]](http://www.marketinghub.today/wp-content/uploads/2017/02/jaw-dropping-2017-b2b-content-marketing-controversies-and-what-can-you-do-about-them-stats.jpg)
Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]
I discovered some highly controversial and opposite extremes content marketing trends within their must-read e-book 60+ Content Marketing Predictions ...

B2B Content Marketing in 2017 – The Year of Publishing Dangerously?
What’s likely to come next from the desks of B2B marketers?
Some say content will be shorter; others point to a need for in-depth content that goes be ...

Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use
Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales.
When you en ...

Why B2B Video Marketing Is Nothing Without A Soundtrack
Why B2B Video Marketing Is Nothing Without A Soundtrack.
We’ve seen more and more brands coming to us looking to license music to take their video cam ...
![The Top B2B Content Marketing Trends to Watch This Year [Infographic] The Top B2B Content Marketing Trends to Watch This Year [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/02/the-top-b2b-content-marketing-trends-to-watch-this-year-infographic.jpg)
The Top B2B Content Marketing Trends to Watch This Year [Infographic]
The Top B2B Content Marketing Trends to Watch This Year [Infographic].
If you're a B2B marketer who isn't investing in content creation, you're in the ...

The Top B2B Content Marketing Trends of 2017
The Top B2B Content Marketing Trends of 2017.
Here are five content marketing trends that will help you engage more customers in 2017.
But the year en ...

Chatbots: Marketing Tools You Can Fit into Your Content Strategy
As a marketer for a large B2B company, imagine you’re presented with a scalable solution that would improve the efficiency of your customer service, r ...

8 Essential Resources for Competitive Analysis in B2B Online Marketing
8 Essential Resources for Competitive Analysis in B2B Online Marketing.
The elements of competitive analysis in focus included: Competitive keyword vi ...

B2B Paid Content Distribution: Facebook vs. LinkedIn
B2B Paid Content Distribution: Facebook vs. LinkedIn.
At one point, I explained that experimenting with paid Facebook distribution could be a cost-eff ...

Why It’s Time to End Self-Promotional ‘Content Selfies’
Why It’s Time to End Self-Promotional ‘Content Selfies’.
“We need to create valuable content that speaks to our buyers’ needs.” “Sell value, not produ ...