Tag: Business-to-business
How Virtual Reality Will Change B2B Marketing
How Virtual Reality Will Change B2B Marketing.
Presence is the idea that when you are wearing a virtual reality headset, the virtual environment you s ...
How To Report On Content Marketing [Part 4 of 5]
We will cover five content marketing reports, starting from reports that highlight top-of-the-funnel effectiveness and make our way down to how conten ...
30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
It is that time in the year again.
(source) Social media spend will account for 20.9% of marketing budgets (10.6% currently) across industries in the ...
Why You Might Not Have Enough Time for Content Marketing
Why You Might Not Have Enough Time for Content Marketing.
Sixty-two percent of B2B companies feel that their efforts are more successful than they wer ...
Why Account-Based Marketing Is Right for B2B
Why Account-Based Marketing Is Right for B2B.
Audiences are finicky.
Bosses are panicky.
Salespeople are hungry (for leads).
Increasingly, Account-Bas ...
B2C Content Marketers Focusing On Their Audience
According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn ...
10 Social Media Tactics for B2B Marketers
10 Social Media Tactics for B2B Marketers.
There are many ways for B2B businesses to build an active community and engage customers and prospects on s ...
84% of B2B Sales Start with a Referral — Not a Salesperson
With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions. ...
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dolla ...