Tag: Business-to-business
B2B Content Marketing Explained – 8 Facts You Should Know [Infographic]
B2B Content Marketing Explained – 8 Facts You Should Know [Infographic].
Content marketing can be considered as one of the most effective strategies i ...
There’s No Good Marketing Without Good Content Marketing
There’s No Good Marketing Without Good Content Marketing.
Brands want to be thought of as storytellers, and with good reason.
Then again, marketing re ...
Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Oracle “simplifies B2B digital marketing” with revamped lead generation tools.
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new ...
How Much Should I Spend on Content Marketing in 2017?
Within that budget, they are wondering: how much should I spend on my content marketing budget in 2017?
If all you do is talk about yourself, there wo ...
B2B Technology Marketing – Market Spotlight: DACH
An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional markete ...
The Messenger Is The Message: A New Era For B2B Content Marketing
The Messenger Is The Message: A New Era For B2B Content Marketing.
Only 30% of B2B marketers say their organizations are effective at content marketin ...
7 SaaS Companies That Succeeded with Content Marketing
7 SaaS Companies That Succeeded with Content Marketing.
You have to create content that’s focused on building a relationship between the customer and ...
The top 7 marketing tools and apps for Salesforce
The top 7 marketing tools and apps for Salesforce.
Here are our picks in direct order of the top Salesforce marketing apps and tools from this year's ...
How to market to developers without causing dis-content
Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and othe ...
How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy
How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy.
Here, he shares his journey to creating and launching a global content marketi ...