Tag: Business-to-business
5 Mistakes to Avoid in B2B Social Media Marketing
5 Mistakes to Avoid in B2B Social Media Marketing.
The internet has 3.17 billion users and there are 2.3 billion active social media users.
This artic ...
Content Marketers Improving Skills
Content Marketers Improving Skills.
They’re Getting Better At Content Creation 59% of manufacturing marketers say their organization has become much m ...
3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
3 Tips for Better Aligning B2B Content Marketing & SEO in 2017.
As every search marketer knows, content is critical in driving SEO efforts.
In an idea ...
B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]
B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast].
The B2B Marketing Forum in Boston brought together some o ...
The Future of Marketing Lies with YouTube & Facebook Video
The Future of Marketing Lies with YouTube & Facebook Video.
And the big news is buried on Page 44 of the 65-page long report: Inbound marketers see Yo ...
Webinar: Everything You Need to Know About Contently Live
Webinar: Everything You Need to Know About Contently Live.
B2B marketers know that even the world’s best content won’t drive leads if it lives on an i ...
The real ROI of B2B content marketing
The real ROI of B2B content marketing.
Speaking to Ad Exchanger, John Kennedy outlined his philosophy as he explained how the world of B2B marketing h ...
B2B Content Marketing: 5 Ways to Get More From Your Investment
While the idea of content marketing isn’t anything new, the tactics marketers use to create and distribute content are increasingly sophisticated.
If ...
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers
Online Video Metrics That Really Matter for B2B, B2C, and Influencer Marketers.
And this isn't because they haven’t tried using videos or YouTube.
Bec ...
10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your ef ...