Tag: Content marketing

Creating a Content Marketing Strategy for Ecommerce
Start your company’s content marketing strategy with goals, and document them.
Thus your content marketing strategy should document how it will help y ...

7 B2C Brands Offer Content Marketing Lessons and Inspiration
By connecting these influencers with its blog, MVMT can see the benefit of content amplification and greater credibility because these influencers oft ...

Content Marketing 2019: Seven tips to improve your strategy
Content marketing is changing.
Distribution is changing and 2019 will encourage marketers to spend more time finding the right tactics to reach their ...

3 Toy Brands Unexpectedly Spark a Content Marketing Adventure
Netflix recently released a documentary series, The Toys That Made Us, an in-depth look behind some of the most popular toy lines from the ’70s and ’8 ...

The Impact of Artificial Intelligence on Content Marketing
Utilizing an existing vendor’s software with cognitive abilities is one of the ways in which these technologies can be introduced into your company.
I ...

6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers
The yum-factor of any delicious leftover dish is in the “eye of the beholder”: the taste buds of your dinner guests.
So, before slicing and dicing or ...

How to Tailor a Content Marketing Strategy By Company Size
For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strateg ...

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place
“To be successful, we need to remove what’s in our way of doing the great things,” Joe says.
If you’re lucky, your chosen distraction may refresh your ...

Are You Measuring Right in Your Content Marketing?
“I think that one of the biggest issues I see on measurement and reporting, for sure, is that the marketing metrics we use are disconnected from the t ...

How Data Insights Can Lead Your B2B Content Marketing Strategy
Then make sure your goals and benchmarks are included in your documented content marketing strategy.
Get started on defining your target audience(s) b ...