Tag: Content marketing

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Latest Research in Content Marketing; A #CMWorld Twitter Chat with Lisa Murton Beets

Latest Research in Content Marketing; A #CMWorld Twitter Chat with Lisa Murton Beets

It’s that time of year. We all seem to be planning for 2019. And that usually means taking a look at our content marketing strategies, making adjustme ...
3 New Content Distribution Tech Trends to Embrace Now [Tools]

3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content marketing heavily relies on technology, which means it evolves quickly. Today’s content distribution tactics call for experimenting with many ...
“In It to Build It!” Meet NewsCred’s New Head of Product

“In It to Build It!” Meet NewsCred’s New Head of Product

new product features for a quick interview about what goes into building and improving a leading Content Marketing Platform. I was with one brand thro ...
The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods ...
Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

Digital Marketing News: Google Shutters Plus, B2B Chatbots, Facebook’s Shiny New Pixel, & the Voice Search Bonanza

TechCrunch Marketers struggle to keep up with content creation demand for their personalization efforts New Adobe survey data shows the content scalin ...
2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

To nurture their audiences, B2B content marketers are using primarily email (87%) and providing educational content (77%) to the audience. That last f ...
How Voice-Activated Tech Will Change Content Marketing

How Voice-Activated Tech Will Change Content Marketing

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adul ...
LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy

“The good news about being a marketer in 2018 is that we have dozens and dozens of channels to share our marketing story,” Megan Golden, group manager ...
2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers1

2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers1

For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting. 10 Big Opp ...
2019 B2B Content Marketing Research: It Pays to Put Audience First

2019 B2B Content Marketing Research: It Pays to Put Audience First

Content marketers are successfully building trust When you put your audience’s needs first – and create your content based on THOSE needs – what are y ...
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