In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. But out of the participants who watched the commercial without music, only 4% reported the same belief about the apple juice brand. In the video marketing world, though, you usually don’t have a team of musicians you can tap into whenever you need a hit soundtrack for your next video. Their music experts also curate an Editor’s Pick playlist that has 857 of PremiumBeat’s best tracks to help you make the best possible soundtrack for your videos. Epidemic Sound has curated over 725 albums of royalty-free music, spanning from genres like “Corporate” to “First Snow”, allowing you to create diverse and high-quality soundtracks. They also curate collections for particular themes in filmmaking and video production. Soundstripe partners with over 80 artists to produce songs that you can filter by mood, genre, pace, instruments, key, vocals, duration, and beats per minute. On Soundstripe, you can also create an account, follow artists, playlists, like songs, and create your own playlists. Filmstro not only offers royalty-free music that spans over 65 different categories, like mood, film & video genre, music genre, and instrumental palette, but they also let you customize each track by its momentum, depth, and power. With over 120 original tracks for film & video, commercial projects, and video games, ccMixter can help you make a truly creative video soundtrack.
In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through.
Play a fitting soundtrack or jingle in your video, and you can grab your audience’s attention and evoke the specific emotions and feelings you want them to associate with your brand. Neglect the musical aspect of your video, and people will think less of your brand.
In a 1994 study that tested music’s effect on brand attitudes, half the participants watched an apple juice commercial with music while the other half watched it without music.
23% of participants who saw the apple juice commercial with music reported that one of the beverage’s benefits was “drinking a natural drink”. But out of the participants who watched the commercial without music, only 4% reported the same belief about the apple juice brand.
Music can make your videos much more captivating, impactful, and, in turn, convincing. Whether you’re creating fun social media videos, persuasive product videos, or even serious training videos, music can separate your video from the rest of the pack.
In the video marketing world, though, you usually don’t have a team of musicians you can tap into whenever you need a hit soundtrack for your next video. You have to rely on music websites that provide stock songs. But a lot of these websites charge a royalty fee for each track they offer, which most small video marketing teams don’t have the budget for.
Fortunately, we found the nine best royalty-free music sites that provide high-quality music and can help you make the perfect soundtrack for your next video.
9 Royalty-free Background Music Websites for Videos
Owned by Shutterstock, PremiumBeat offers one of the most diverse and sizable collections of royality-free music on the internet. With the help of their own music industry experts, they’ve curated over 10,000 tracks that you can segment by genre, mood, artists,…
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