Tag: Content marketing

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

For example, a company getting started with content marketing might invest in a team that can get the organization to the mature phase in a short peri ...
3 Ways to Integrate Products You Sell with Content You Publish

3 Ways to Integrate Products You Sell with Content You Publish

Content marketing purists might even argue that new businesses should start as publishers and broadcasters, building an audience before they try to se ...
A Content Marketing Love Letter

A Content Marketing Love Letter

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but ...
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you woul ...
Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Why Are So Many Media Companies Pivoting to Video? According to the Content Marketing Institute, audiences are roughly 10 times more likely to engage ...
New Research Reveals Habits of Top Content Marketers

New Research Reveals Habits of Top Content Marketers

I’m thrilled that, like last year, nearly 65% of B2B marketers surveyed report more success with their overall content marketing compared with one yea ...
This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

If you enjoy our show, we would love it if you would rate it or post a review on iTunes. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’ ...
The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Overall, 92 percent of res ...
How We’re Building a Content Marketing Dream Team

How We’re Building a Content Marketing Dream Team

As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marke ...
3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

6 months along and in arrives a marketing email with the subject line: “[Infographic] Good Marketing starts with good snacks.” Yes, I understand, I’m ...
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