Tag: Content marketing
Using social media to jump-start your content marketing strategy
Using social media to jump-start your content marketing strategy.
Social monitoring leads to better content The best social media marketers don’t star ...
Social Media Week Lagos YouTube’s Teju Ajani, others break down content marketing, digital storytelling
Social Media Week Lagos YouTube's Teju Ajani, others break down content marketing, digital storytelling.
As the popular saying goes, "Content is king. ...
21 Effective and Useful Content Marketing Tips
Content marketing is defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social medi ...
Interview with Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen
In this interview, Claire Oliverson, Director, Social Media & Content Strategy at America’s Test Kitchen discusses employing different combinations of ...
Measuring the value of content marketing
Measuring the value of content marketing.
Solving this problem is challenging; it requires a mutual, and somewhat consistent, definition of what we me ...
Content Marketing In The Era Of “Fake News”
Unless you’ve been living completely off the grid, you’re probably sick of all the drama about fake news.
If there are circumstances that are vital to ...
Podcasting: A #CMWorld Chat with Jay Acunzo
Podcasting: A #CMWorld Chat with Jay Acunzo.
Think blog posts, video, and interactive content.
Listeners get to know you and your brand at a deeper le ...
Infographics Out, Quality In: Report Highlights Content Marketing Trends
Infographics Out, Quality In: Report Highlights Content Marketing Trends.
In its new report on search engine optimization, the marketing firm Clutch r ...
How to Get Your SEO and Content Teams to ‘Play Nice’ Together
The growth of content marketing has created a permanent shift in the way marketers view SEO.
Content marketing also has very different goals from sear ...
Interactive Content, Marketing Automation, and the Engagement Economy
Interactive Content, Marketing Automation, and the Engagement Economy.
In the engagement economy, interactive content paired with marketing automation ...