Using social media to jump-start your content marketing strategy. Social monitoring leads to better content The best social media marketers don’t start by posting. Did you know that Facebook users collectively generate around 3.2 billion likes and comments every day? To use social monitoring to find topics to gear your content toward, you’ll want to brainstorm a list of key terms and phrases relevant to your brand and industry. While your usual social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward objective-focused task management tools. Visual content gets more views, clicks, shares and likes than text-based material. Try things like Click to Tweet in your next article. Content is meant to be shared. Make influencers your workhorses Finding the perfect influencer on social media can be a game-changer that skyrockets your content marketing efforts. Tweaking your social media presence with a purpose is the key to effectively distributing your content and increasing the reach of your brand messaging.
Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is mostly detached from their content marketing strategy.
If content marketing is a high priority for you, squeezing the last drop out of social media is critical. Ultimately, the goal is to get your content in front of as many eyes as possible, and for that, social media is perhaps the best way to expand your reach and generate more traffic.
That said, it’s much more than just a tool to help gain exposure. Along with a myriad of business benefits, it serves as a direct channel for your brand where you can incorporate offers, live updates and customer service.
The key to using social media to boost awareness for your website is by engaging viewers with useful, relevant material — when they need it, as opposed to when you create it. This task is a lot harder than it seems.
Keep in mind, the stream of information on social media moves very, very quickly. The last thing you want is for your message to get buried and lost before anyone has had a chance to see it.
Let’s take a look at how you can take your content marketing efforts to the next level.
Social monitoring leads to better content
The best social media marketers don’t start by posting. They start by listening. Social monitoring (or listening) is a great way to gauge how your target audience feels about a particular subject or industry.
Did you know that Facebook users collectively generate around 3.2 billion likes and comments every day? Monitoring what people are liking and commenting on is crucial to finding out what’s currently trending.
Sure, manually checking up on your industry across all the social media platforms can be tedious. Luckily, plenty of tools are out there that enable you to track what the masses are saying so that you can learn about their interests, perceptions and concerns.
Brandwatch is one that will give you data-driven insights as to what your customers and influencers in your industry are talking about — including the competition. Identifying the most pressing questions or concerns can help gear your messaging to popular demand.
With that knowledge, you can create content that provides true value to your target audience. For instance, if you run an industry blog, you can use these social insights to determine relevant topics to write about and to create catchy headlines to draw in visitors.
BuzzFeed is the quintessential example of this. Their casual, yet informative platform is constantly producing high-quality content that touches on an array of relevant topics in the field of news, entertainment and general interest. As of this writing, they’ve had over 550 million global visits in the last 30 days.
To use social…
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